by Sentimenti Team | Sep 18, 2022 | Market research, SentiBrand
Analyzing sentiment in the comments and opinions that swarm social media helps uncover what is essential for marketing departments and beyond. It helps track business performance based on customer and product satisfaction information and manage brand reputation online.
Sentiment. Do online comments matter?
The skill is in knowing how to take advantage of customer reviews and comments, which are abundant online. However, it is difficult to extract the ones that are relevant from all the online chatter. Every day there is a whole lot of conversation on social media about services, companies and products.
Social media is a very important space in business development today. It is one of the most cost-effective ways to conduct market research by analyzing customer opinions, and on top of that, it is time-efficient. It allows you to engage with customers – both current and potential – in a valuable way.
This is essential in the process of branding and resolving any negative or sensitive issues as quickly as possible. When we analyze sentiment in social media comments, we get express insights into various aspects of the business that ultimately affect profits.
These include the pros and cons of a product or service, changing market preferences, after-sales service and many other parameters. Today, up to 70% of companies use insights and knowledge from social media reviews to formulate brand strategy, and more than 60% find sentiment analysis data in reviews extremely useful for effective ongoing customer service and sales.
Sentiment analysis is a stepping stone to customer experience analysis and is done through machine learning (ML) models. These include neural networks, natural language processing (NLP), thematic categorization and finally sentiment and emotion analysis.
What does the knowledge coming from the network allow?
Here are some of the most important ways for companies to use sentiment analysis on comments. These include extracting in-depth information about customers and products, discovering emerging market trends, making sales or increasing market share. These include:
- Monitoring overall customer satisfaction;
- Improving the customer experience;
- Getting real-time consumer insights;
- Identifying emotional triggers in customers;
- Improving products and services;
- Building brand loyalty;
- Reducing customer churn;
- Training customer service employees;
- Training chatbots;
- Managing brand reputation;
- Monitoring changes in sentiment over time;
- Improving marketing content published on social media;
- Gaining competitive intelligence;
- Preparing for changes in market trends.
Branding is the focal point of all marketing efforts when it comes to products and services, so studying its image is about understanding how it is perceived by those who use those products or services. It’s also a way to learn the opinions of those who value the competition more.
Branding is basically a psychological phenomena created and designed by marketing to influence consumer preferences and buying behavior. It is the face of a company and the outer shell that the world sees.
Sentiment analysis. Examine your image!
Sentiment analysis helps companies capture what their customers are really saying about them by analyzing the feedback consumers use to express their feelings and emotions in published reviews. Whether these sentiments are positive, neutral, or negative, in the digital age it is important to use this to align your business with market trends
Consumer opinions are essential to understanding a brand. Companies can learn from consumer opinions to improve customer experience and create or change operating strategies.
Sentiment analysis can help a company examine its brand by:
- Discovering what motivates customers and stimulates purchase intentions, or fosters dissatisfaction;
- assessing the impact of marketing campaigns and creative strategies on consumer perception;
- understanding consumer opinions on product price, quality, reliability, user experience, etc.; and
- benchmarking against competing products, services, and brands;
- analyzing and comparing different consumer segments and share of voice.
The three main ways consumers express their feelings and opinions about a brand? They are product reviews, consumer surveys and social media posts.
The challenge for marketers is to collect, analyze and summarize these myriad opinions. This must be done in such a way that their results are understandable and actionable.
Using both topic-based sentiment analysis and machine learning and artificial intelligence, Sentimenti can help analyze customer sentiment and opinions.
It doesn’t matter if it’s qualitative or quantitative research. An important part of branding is understanding what’s behind the content of comments. By doing so, you can gain deeper insights into the minds of consumers or prospective customers, and that’s another step to improving your offerings.
by Sentimenti Team | Sep 14, 2022 | Sentimenti research
Emotions are everywhere in our lives. They are a natural part of being human, and they can have a profound impact on our thoughts, feelings, and behaviors. While emotions can be helpful, they can also be disruptive. In this article, we will explore the importance of understanding and managing our emotions.
How Emotions Affect Our Decisions
- Emotions can influence the choices we make, but they can also interfere with cognitive processes;
- It is worth making a habit of checking how emotions affect our behavior and choices;
- It’s worth focusing on being consistent between rational and emotional decisions;
- Practicing deep breathing, attentive listening, modulation and refinement can be helpful.
Most people rarely think logically and sanely when it happens, stressed and nerves. It is worth recalling in this context the famous scene at the Oscars gala, when Will Smith slapped the presenter. What conclusion can be drawn from this incident? A very seemingly simple and innocent comment from another person can trigger extreme emotions, and as you can see, not much is needed here. When we experience fear, our concentration drops and simple decisions come into play.
It’s natural that in today’s world, everyone lives in a constantly stress-induced narrow decision-making mode. This probably makes sense when escaping a trauma or dangerous situation, but such phenomena should not be allowed to become a habit.
Repeatedly making such choices causes so-called decision fatigue, as well as other resulting problems.
Imagine driving to work one day to give a presentation to the team. The weather is nice outside, and we are not late. But during this short trip we will almost certainly hit various forms of detours, ditched streets, accidents, and delays.
Sometimes it will take us more than an hour to travel the few kilometers to the office. No matter what choices we make in such a situation, it will get worse and worse. This seemingly minor stress has spoiled the mood for the entire day.
Most of us would surely agree that anger and fear destroy our decision-making process. However, most of us do not know how emotions – including joy, sadness, and indifference – can affect our decision-making process and the quality of those decisions.
Our rationality, or how emotions affect decisions
One of the main (theoretical) models of how the human brain works assumes that we rationally evaluate what we intend to achieve and work on the best path to reach our goal. Emotions impact the inner workings of our brain and often disrupt patterns and the rational thought process. While these disruptions can be good (like breaking negative habits), they can also be quite destructive.
Often, we don’t realize how important our mood and emotions are when making daily choices – especially those involving precious resources like time or money. However, if we recall some of the important decisions we have made over the years, we will notice that they were accompanied by a certain emotion – sadness, joy, anger, jealousy, or feelings of anxiety.
Some emotion probably helped you quit that job or punch someone in the face. Some emotion was likely strongly stimulated when we negotiated the purchase of an expensive car that we could barely afford, or decided to open our own business.
So does a person have a perfectly rational mind? Certainly not. Minds that constantly ponder whether we need something, look for the best alternative, endlessly research the pros and cons, and then analyze and choose the best one – all of this does not exist in most of us.
Emotional adjustment, or about balance
Our emotions range from extremely positive to extremely negative. Sometimes our emotions (moods, feelings, disposition) can help us tremendously. They help us be excited. and other times they can destroy us. An example? We get tricked into paying too much, buying a warranty we didn’t need, or simply not understanding what we are committing to or signing.
As with everything in life and nature, the key is balance. Healthy people seek balance, alignment, or compatibility between emotions and analytical patterns. Let’s use our emotions to our advantage and activate analytical thinking. This can be difficult, which is why it is important to…
Identification of emotions and self-awareness
It’s a good idea to start the whole process by trying to identify how we feel about something. Let’s ask ourselves: “Why do I feel this way? What makes me feel this way today?”. Let’s institute a regular practice of looking at ourselves or evaluating how emotions affect our performance and achievements each day.
Each night, let’s analyze ourselves, our choices, and consider making appropriate changes starting the next day. Diaries can be especially helpful in creating long-term memories and help us learn about ourselves and our reactions
If we can create self-awareness, we are in a much better position. Then we know ourselves well enough to know when not to make key life decisions. If we feel extremely emotional, let’s try to practice decision abstinence – refrain from making essential life choices. This will only work out in our favor.
How to make the right decisions?
Once you’ve figured out how and why you feel a certain way and what impact it has, work on improving your physiological responses to emotions and practice deep breathing. A large dose of oxygen will be helpful when strong positive or negative emotions arise.
Let’s practice attentive and relatively unbiased observation, and try to listen to our thoughts. This can help us tune into our feelings. Let’s work on self-modulation and regulation of our emotions, and strive to gain the best possible insight into ourselves. When we do this, we keep ourselves in a continuous improvement mode.
The advice at the end? Let’s remember to have full control over ourselves. Taming our emotions is a step in improving the decision-making process that affects our entire lives.
by Sentimenti Team | Aug 17, 2022 | In the media
Intro: Martech, or marketing technology, is one of the most dynamic industries today. New opportunities are emerging virtually every month, and existing solutions are no longer effective. A careful analysis of the processes happening around the martech market may prove to be the key to success.
Author: Kuba Dobroszek
Place and date of publication: My Company, 17-08-2022
Article link (Polish)
Article to download (Polish)
by Sentimenti Team | Mar 18, 2022 | SentiBrand
Customer service is not only about everyday relationships and contacts with the recipient of our products and services. It is also about constantly analyzing their needs, desires and finding ways to satisfy them. Due to the emergence of the COVID-19 pandemic, a large number of companies had to work remotely, which made identifying customer needs quite a challenge.
Customer service. Promotional tools that must be used
The COVID-19 epidemic has caused the term customer experience (CX) to gain importance. Analyzing and solving customer problems has become much more difficult. So how can we improve customer service in the new era, since we already know that there is no going back to what it was like before the epidemic?
There are many tools on the market that can be useful both in remote/online and direct contacts. Below we have selected the key and most helpful ones, the operation and method of use of which may be essential to improve customer service.
Media monitoring. Social listening tools and brand image
Social media monitoring tools are designed to listen to what is being said in social media about a company, brand or any other topic. The market offers many solutions in this area that are more or less tailored to the needs of companies, but they all undoubtedly have one basic feature in common. They allow you to search social media for mentions of a company/brand/product and extract not only what is being said, but also valuable information.
Internet and social media monitoring is perfect for analyzing the effectiveness of current campaigns, analyzing opinions and comments on new products and assessing the general reception of any decisions made by the company. But that’s not all. This type of software can also be used to check what our competition is doing. This will make it easier to compare their strategy with our own. This in turn results in the introduction of necessary changes.
Internet monitoring will also play a key role in avoiding or suppressing image crises that can occur anytime and anywhere. We are talking about media that live 24 hours a day, 7 days a week. Fortunately, social listening works in real time, so if any negative reactions appear online, we will be able to quickly locate the source of their origin and take concrete steps to nip the crisis in the bud.
Internet monitoring. Sentiment analysis and analysis of emotions in Internet user opinions. Insight marketing
Explaining this is a bit complicated, but sentiment analysis is essentially a tool for reviewing communication – whether it is emails, tweets or other – and extracting the information contained within it. However, it is more than just reading text. Sentiment analysis is the analysis of tones and contexts to best assess the meaning of words, rather than taking them at face value.
Sentimenti has an excellent tool to help analyze feedback. It also goes beyond the simple sentiment that companies have known so far, as it provides insight not only into whether a given opinion is positive or negative, but also to what extent. Additionally, the emotions contained in the customer’s comments are examined. There are as many as 8 of them.
Interestingly, Sentimenti tools, thanks to the use of artificial intelligence, examine tens of thousands of opinions in the blink of an eye as if over 20,000 people were reading and evaluating them. If one person did it, the analysis would take several or a dozen days. This is a revolutionary solution that has not been available on the Polish market so far. It is also based on science and is the result of months of expensive research on real people, not an artificial algorithm.
Sentimental analysis is particularly useful in markets where opinions change quickly and services must be constantly updated. However, any organization that wants to save time and respond to customer opinions faster and more effectively will also benefit from this analysis. It is good that ready-made software already exists for this type of analysis, which – considering the complexity – is much more convenient.
SMMW, behavioral analytics and consumer behavior research
Behavioral analytics involves studying consumer behavior on the web. The primary use of such tools is to predict customer needs and desires and proactively solve problems that may arise even before they occur. By checking user demographics, their previous purchases, and similar information, you can predict much of what general problems may arise. Using personal data, you can better understand their unique behavior.
A/B testing, which can be obtained from Google Optimize or a similar tool, is particularly important for checking the effects of changes to the page, while session replay tools such as Hotjar provide more in-depth insight. Behavioral analytics can also be used in sales, where cross-selling and personalization can provide a big boost in revenue by ensuring purchases in places where customers might not see the right products.
It is also useful for creating personalized marketing campaigns and tracking return on investment. Hotjar and Lucky Orange offer tools such as heatmaps, which are particularly helpful in this case. They will help you understand what your visitors are doing on your website, what they are clicking on, and what they may not be seeing.
Customer relationship management (CRM) systems. Customer segments. Ways of communicating on the internet
A customer relationship management (CRM) system is a relatively new technology on the market. The concept of CRM did not emerge until the 1980s. The idea behind CRM is to enable organizations to manage customer interactions and streamline processes to improve overall customer service. The goal is to increase profitability for the business, but it’s also a give-and-take approach that delivers real benefits not just to you, but to the customer as well.
The benefits to the business are wide-ranging. Sales teams can use CRM information to see how individual teams, campaigns, and products are performing. Marketing teams can use CRM data to predict the customer journey a particular person or demographic group might take and tailor their approach to the customer accordingly. Meanwhile, customer service agents can track cases efficiently across multiple platforms without the risk of misinterpreting queries.
Tools in action. Cloud software
Cloud software allows for a personalized approach to customers and extends its reach beyond anything that could have been expected just a few years ago.
Cloud computing not only allows organizations to track the effects of strategies and changes in real time, but also enables every department in the company to access information from anywhere. Key examples include Salesforce, a SaaS platform with useful marketing features, and file-sharing services like Dropbox and Google Drive.
This approach is similar to what is currently being used in scientific research. And for good reason. Cloud software allows teams across the company to instantly access any information in a database and use it to improve the customer experience. Instead of individual teams figuring out what works and what doesn’t, they can skip any mistakes that have already been tried and immediately improve the customer experience.
While this approach is more beneficial for large companies — also for cost reasons — there are advantages for smaller businesses as well. With a centralized place where all information is stored — online, without the risk of losing files or accidental corruption — teams can save time preparing for previous events.
What is omnichannel? Learn about omnichannel sales
Omnichannel often goes hand in hand with cloud databases. It’s simply a must-have if you have multiple channels of communication with your customers. This approach takes all of your contact lines and combines them into a single database, which varies from company to company. In some smaller organizations, a simple spreadsheet will suffice. In larger companies, a cloud database is often essential for cross-departmental and remote communication.
So what are the benefits of omnichannel for consumers? When communicating with someone about a query, no one likes to repeat themselves. Having easily accessible information that someone can access, even if it’s not the person who wrote the data, not only saves employees time and effort, but also prevents the customer from getting frustrated due to a lack of communication.
The best response is a quick response. Another thing is to provide the customer with all the necessary information without bothering them again.
Companies like Disney, Walgreens, and Starbucks have successfully implemented the omnichannel approach. And since tools like Salesforce Social Hub, TalkDesk, and Genesys Multi-Channel are available on the market and can help your business, why not give it a try?
Promoting your business online. Your company website and its constant monitoring
Google Analytics is a must. By that, we mean tracking user behavior on your company website, how they navigate it, what sections they focus on with their mouse, and what links they click on. This is about tracking actions, which is completely harmless and non-invasive, since the customer visiting your website has necessarily given their consent to interact with you.
Tracking your website can reveal a lot about your site’s layout, allowing you to identify any awkward elements that may need to be changed, showing how users navigate irregularly, and where they may end up leaving without making a purchase.
The data collected from tracking your website can be easily translated into a mapping of the online customer journey, thus deepening your understanding of how your customer thinks. While it won’t directly benefit your customers, the information you collect can provide insight into how to best design your website to make it easier for your customers to access the key information they’re looking for.
What’s on the market? Adobe Analytics offers traffic and multi-channel data collection, while Clicky analyzes real-time data on page views and events. Which tool you choose really depends on your business’s needs. Each offers the same basic tracking features with different analysis options.
Chatbots in Marketing and Process Automation
We left the topic of automation for last. It’s exactly what it sounds like: creating a system that does the job for you as much as possible. There are many ways to successfully implement it in customer service. For example, fully automated call centers or chatbots, which have become increasingly popular in recent years.
Some business leaders still scratch their heads at the thought of bots talking to their customers. But they’re very advanced and can be a great way to narrow down online queries — much like the aforementioned automated telephone switchboards.
More advanced versions can also tap into previous interactions or FAQ databases to find answers without involving a human agent. In this case, the benefit to the customer is speed, as a computer program can respond to any interaction almost immediately.
One of the most important benefits of automated responses is 24/7 support, not just during business hours. While there’s certainly no human touch that comes with talking to a team member, those needing help will prefer a bot’s response to waiting until the next morning to get valuable information that could ultimately be crucial to making a sale or turning a customer over to a competitor.
To sum up…
Customer experience is all about information. The more of it we have, the harder it is to find anything meaningful in it. However, with the right tools, which we wrote about below, you can let your computers do most of the work and still get much more meaningful analyses.
Speed is key these days when it comes to customer satisfaction, especially the younger ones. That’s why it’s worth taking a closer look at our advice and checking which of them meet the needs of companies.
by Sentimenti Team | Dec 9, 2021 | Sentimenti research
Emotional intelligence, sometimes referred to as EQ (from emotional quotient), refers to a person’s ability to recognize, understand, manage and reason about the environment through emotions. It is a critical skill when it comes to interpersonal communication. It is a hot topic not only in psychology, but also in the business world.
What is Emotional Intelligence? Goleman was right…
The term was coined by psychologists in the 1990s. Its use quickly spread to other fields, including business, education and popular culture. Psychologists Peter Salovey and John D. Mayer, two of the leading researchers on the subject, defined emotional intelligence as the ability to recognize and understand emotions in oneself and others. Contrary to appearances, this is a difficult ability to master, which also includes using it to make decisions, solve problems and communicate with others.
According to Salovey and Mayer, there are four different levels of emotional intelligence:
- perception of emotions,
- reasoning with emotions,
- understanding emotions,
- managing emotions.
In the past, emotion and intelligence have often been seen as opposing each other. This field studies how cognitive processes and emotions interact and influence the way all people think. So let’s consider how emotions and moods, such as happiness, anger, fear and sadness, affect how people behave and make decisions.
Why is it EQ, not IQ, that is important for success?
Interest in the psychology of emotions and the concept of emotional intelligence arose with the publication in 1995 of Daniel Goleman’s book “Emotional Intelligence. “Emotional Intelligence: Why It Means More Than IQ.” In this book, Goleman sought to prove that emotional intelligence is crucial in predicting success in life in any field. Emotional competence, he argued, also plays a particularly important role in the workplace. After all, that’s where I come into contact with people, too.
The concept quickly attracted public attention, and was picked up most quickly by human resource professionals and business leaders. Researchers suggest that emotional intelligence affects how well employees interact with teammates, and EQ also plays a role in how employees handle stress and conflict. It also affects overall productivity at work. Other studies have linked emotional intelligence to job satisfaction. The link does exist.
Studies and research have shown that employees with higher EQ scores are, among other things, better on tests of interpersonal functioning, leadership skills and stress management.
Goleman suggested that while traditional intelligence is linked to leadership success, it is not enough on its own. People who are successful at work are not only intelligent (high IQ). They also have high EQ. Emotional intelligence, however, is not just for CEOs and senior managers. It’s a trait that is important and needed at every stage of a career, from students looking for an internship to experienced workers hoping to take on a management position. If you want to succeed in the workplace and climb the career ladder, emotional intelligence is critical to your success.
Emotional intelligence in practice. What gives in the workplace?
Dlaczego inteligencja emocjonalna jest tak cenioną umiejętnością w miejscu pracy? Według jednego z badań przeprowadzonych wśród menedżerów zatrudniających, prawie 75% respondentów zasugerowało, że ceni EQ pracownika bardziej niż jego IQ.
Inteligencja emocjonalna jest powszechnie uznawana za cenną umiejętność, która pomaga poprawić komunikację, zarządzanie, rozwiązywanie problemów i relacje w miejscu pracy. Jest to również umiejętność, którą – zdaniem badaczy – można doskonalić poprzez trening i praktykę.
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How to become more emotionally intelligent?
While emotional skills may come naturally to some people, there are things that anyone can cultivate to improve their ability to understand and deal with emotions. This can be especially helpful in the workplace, where relationships and business decisions are generally based on interpersonal understanding, teamwork and communication.
Factors such as upbringing and personality play a large role in the development of emotional intelligence, but it is a skill that can be improved through effort and practice.
One study conducted in 2011 found that participants who trained in key emotional competencies showed sustained improvements in emotional intelligence. There were also improvements in physical and mental well-being, better social relationships and lower cortisol (stress hormone) levels.
So, if you are interested in improving your emotional intelligence skills to increase your performance in the workplace, take steps and try to expand your skills in the five basic categories of emotional intelligence:
- self-awareness,
- self-regulation,
- social skills,
- empathy,
- intrinsic motivation.
Important to be more self-aware
One of the first steps toward using emotional intelligence skills in the workplace is to practice recognizing one’s own emotions. Self-awareness includes being aware of various aspects of yourself, including your emotions and feelings. It is one of the basic components of emotional intelligence. To recognize one’s emotions and understand what triggers them, one must first be self-aware.
Let’s pay attention to how we feel. How do these emotions affect how we react? Does what we feel affect the decisions we make or the way we interact with others? When we reflect on these questions, we may find that we become more aware of our emotions and the role they play in our daily lives.
Let’s take stock of emotional strengths and weaknesses. How well do we communicate with others? Do we often feel impatient, angry or irritated? What are ways to deal effectively with these feelings? Recognizing weaknesses allows you to investigate how to deal with them.
Let’s remember that emotions are fleeting. A co-worker may annoy us or a boss may give us a frustrating task to perform. Before we react, let’s remember that these things are temporary. Making rash decisions based on strong emotions can be detrimental to long-term goals and success.
Exercise of self-regulation
Goleman identified the process of self-regulation as a critical part of emotional intelligence. Being aware of your emotions is an important first step, but you also need to be able to manage them. People who have self-regulation skills can adapt well and quickly to changing situations. They don’t lock everything in, they wait for the right ways to express their emotions instead of reacting impulsively.
To elevate your self-regulation skills in the workplace:
- look for techniques to release stress in the workplace. Having a hobby outside of work is a great place to start. Physical exercise is also a healthy way to relieve stress,
- let’s always keep a cool head,
- let’s accept the fact that we can’t control everything,
- let’s look for helpful ways to react that won’t fuel the fire,
- let’s think before deciding. Emotions can overwhelm us in the heat of the moment. We can make a calmer, more rational choice if we allow ourselves enough time to consider all the possibilities.
Improving social skills
Research on the psychology of emotions suggests that people with high EQ also have strong social skills. Because they can recognize other people’s emotions, they are able to respond appropriately to the situation at hand. Social skills are also highly valued in the workplace, as they lead to better communication and a more positive company culture.
Employees and leaders with strong social skills can build relationships with co-workers and effectively communicate their ideas. People with good social skills are not only great teammates, but can also take on leadership roles when needed.
To enhance your social skills:
- Let’s listen carefully to what others have to say. This does not mean just passively listening to what others say. Active listening involves showing attention, asking questions and giving feedback. Whether you are a manager, a supervisor or just a team member, active listening can show that you are passionate about current projects and willing to work with others to help the group and the company achieve its goals,
- pay attention to non-verbal communication. The signals people send through body language can tell a lot about what they really think,
- Let’s expand our persuasion skills. Being able to exert influence in the workplace and convince team members and superiors to listen to our ideas as well can go a long way in advancing your career,
- Let’s avoid office drama. Let’s try to stay away from the petty office politics that sometimes engulf the workplace, but remember that conflicts can’t always be avoided. Let’s focus on listening to what others have to say and investigate how to solve problems and minimize tensions.
Empathy, empathy and more empathy!
Emotionally intelligent people are good at stepping into another person’s shoes and understanding how they feel. Empathy is more than just recognizing what others are feeling. It also includes how to respond to those emotions. It’s a fantastic and useful skill that is useful anytime, anywhere.
In the workplace, empathy allows you to understand the differences between co-workers and superiors. It also allows you to recognize who has power and how it affects the behaviors, feelings and interactions that result from those relationships.
See things from the other person’s perspective. Every so often, this can be difficult, especially if we feel that the other person is wrong. But instead of letting disagreements turn into serious conflicts, let’s take the time to look at the situation from the other person’s perspective. This can be a great first step toward finding a middle ground between two opposing viewpoints.
Let’s also pay attention to how we respond to others. Do we give them a chance to share ideas? Do we value their input, even if we disagree with them? By letting others know that their efforts are valuable, we often make everyone more willing to compromise. And that’s ultimately a benefit to everyone.
Intrinsic Motivation. Exercises and examples
Another key component of emotional intelligence is intrinsic motivation. People who have strong EQ tend to be more motivated to achieve goals for their own sake. Instead of seeking external rewards, they want to do things because they find them rewarding and are passionate about what they do.
Money, status and recognition are great, but people who are successful at work are usually motivated by more than worldly goods. They are passionate about what they do. They are committed to their work, love to take on new challenges, and their enthusiasm can seem contagious. They don’t give up in the face of obstacles and are able to inspire others to work hard and persevere toward their goals.
Let’s focus on what we love about our work. There are probably things we love and things we hate. Let’s try to focus on the aspects of our work that give us pleasure, such as the sense of accomplishment that comes after completing a major project or helping clients pursue their own goals. Let’s identify these elements of our work and draw inspiration from them.
Let’s also try to always maintain a positive attitude. Optimistic people in the workplace tend to inspire and motivate others. Adopting this kind of attitude can help us to be positive about our work.
Emotional intelligence plays an important role not only in well-being, but also in success in the workplace. Fortunately, there are a number of actionable steps and exercises that we can take directly from the psychology of emotions. They will allow us to improve our EQ and develop greater emotional competence, and this will certainly translate into improved performance at work, the quality of our relationships with others and, ultimately, the key thing – professional success.
