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SentiBrand
Sentiment analysis in online reviews. Why does it matter for business?
Analyzing sentiment in the comments and opinions that swarm social media helps uncover what is...
Emotions vs. shopping. What determines that one brand is better than another?
Shopping is a constant part of our lives. Every day, we come into contact with a huge number of...
What don’t you know about emotional arousal that’s worth exploring to get customers?
The study of emotions contained in content is today eagerly used, among other things, to analyze...
Is positive emotion really always positive for a brand?
Advertising, marketing, and communication activities based on influencing the positive emotions of...
Negative emotions in marketing – what is their role and why should they be studied?
In marketing, advertising and customer communication, negative emotions tend to be overlooked. No...
Sentiment versus emotion – differences in interpretation
Emotionality is an extremely important, yet often underestimated part of the human being today....
Consumer emotion is tailor-made marketing
Getting to know consumer habits and understanding customer motivations is a good way to increase...
Pfizer or Moderna? AstraZeneca or Johnson? Sentiment and emotion around vaccines
The topic of vaccines, and specifically the differences between them, arouses great emotion....
Emotion and Sentiment Analysis in 18 Languages Effective as Never Before
Emotion analysis is the primary (next to sentiment and emotional arousal analysis, of course)...
Cyberpunk 2077: Could CD Projekt’s share price drop have been predicted?
Cyberpunk 2077 has already premiered, and the emotions surrounding this event are extreme. The...
Sanah and the “Drama Queen”. Song lyrics as a conglomeration of feelings and emotions
Sanah is an artist who is more and more widely known in Poland. In many reviews we can read that...