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As a strategic global partner of Statista®, we regularly study industries. We publish the results in the form of periodic reports or as requested by the client. They are of great interest among the surveyed companies, as well as their customers.

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We have prepared a commercial report analyzing the intensity of emotions evoked among service users by the activities of Polish mobile operators in the period from January 2022.

What you will learn from the report:

  • how my company compares to the competition,
  • which services cause the most irritation and anger,
  • which services your customers love,
  • analysis of specific comments for each emotion.

Who was written about the most

The study examined more than 250,000 Polish-language comments and opinions found on the profiles of Play, Orange, T-Mobile, Plus, Nju Mobile, Lajt Mobile, Mobile Vikings and Virgin Mobile. They were posted on Facebook from January 2022.

For starters – the sentiment

The chart shows the differences in the intensity of negative sentiment, positive sentiment and emotional arousal of an operator compared to the other seven companies. In other words, for example, the negative sentiment around operator 1 was 52% higher than the average sentiment measured for the other seven operators combined.

In this presentation, operators’ data have been anonymized (full data are available in the commercial report).

Emotions are more important

The chart shows the differences in the intensities of the selected four emotions in the discussion on a given company’s profile compared to the other seven. That is, similar to sentiment, for example, the intensity of the emotion of anger measured for operator 1 was 39% higher than the average intensity of this emotion measured for the other seven operators combined.

In this presentation, operators’ data have been anonymized (full data are available in the commercial report).

What else you can find in the report

The analyses indicated above are only a small part of the report. It further includes:

  • analysis of the total number of mentions,
  • analysis of the average intensity of sentiment and arousal for each operator,
  • analysis of the average intensity of basic emotions for each operator,
  • an analysis of mentions broken down into operator comments and Internet user comments,
  • analysis of sentiment and arousal for operator and Internet user comments,
  • analysis of contexts and themes in opinion content by emotion (e.g., anger and joy), separately for each operator.
  • the most prominent comments in terms of stimulated emotions.

Use our information to improve communication with your customers and improve your service. We can update reports at any set period (even daily).

Our analysts will help you interpret the data so that you get the most out of the information that is important to you and your company…. Get back to us!