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Is positive emotion really always positive for a brand?
Advertising, marketing, and communication activities based on influencing the positive emotions of the audience are used frequently today because they are effective. Why? Such emotions can be easily transferred directly to the brand, and thus build a positive image of...
Negative emotions in marketing – what is their role and why should they be studied?
In marketing, advertising and customer communication, negative emotions tend to be overlooked. No wonder. Companies, brand owners or agencies - everyone prefers to know what positively attaches customers to a brand or product, what customers have a good experience, an...
Sentiment versus emotion – differences in interpretation
Emotionality is an extremely important, yet often underestimated part of the human being today. Emotions are a direct heritage of our distant ancestors - they were created to inform us about important events, to protect us from danger, to help us make decisions, to...
Consumer emotion is tailor-made marketing
Getting to know consumer habits and understanding customer motivations is a good way to increase sales and grow your business. These goals can be achieved by analyzing emotions in the publications of Internet users, especially those related to your own brand. In this...
ACL ’21 conference: Personal Bias in Prediction of Emotions Elicited by Textual Opinions
Place of publication: Conference: Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing Title: Personal Bias in Prediction of Emotions Elicited by Textual...
Lex TVN, or Polish politicians at war with the media and Joe Biden
This is undoubtedly one of the most commented political topics of recent weeks. Lex TVN. What it is. It's a parliamentary draft of amendments to the media law, the proceedings of which coincided with the expiration of the license to broadcast the TVN24 television...
Rzeczpospolita | Polish AI will suggest investments in stocks and cryptocurrencies
Intro: A startup from Poznań has harnessed artificial intelligence to analyze sentiment in financial markets. The algorithm is able to forecast trends in stock or cryptocurrency trading on this basis. Author: Michał Duszczyk Place and date of publication:...
Emotion norms for 6000 Polish word meanings with a direct mapping to the Polish wordnet
Place of publication: Behavior Research Methods Title: Emotion norms for 6000 Polish word meanings with a direct mapping to the Polish wordnet Authors: Jan Kocoń, Arkadiusz Janz, Piotr Miłkowski, Monika Riegel, Małgorzata Wierzba, Artur Marchewka, Agnieszka Czoska,...
Banking Magazine | Artificial intelligence analyzes emotion in text
Intro: The Sentimenti company has created a tool that very accurately analyzes the emotion of trends in financial markets - Sentistock. It very quickly found its application in trading financial instruments, i.e. stocks, para-currencies (Forex), but also...
CEO.com.pl | Artificial intelligence will analyze emotion in financial markets. SpeedUp Group invests in Sentimenti
Intro: Sentistock from Sentimenti is a tool for emotion-based analysis of trends in trading various financial instruments: stocks, currency pairs (Forex), cryptocurrencies or stock indices. It's a huge market with exchanges in almost every country: starting with the...
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