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Comparic | Traders’ drama on Twitter
Intro: According to information provided by the Sentimenti website, a real "popcorn drama" took place on Twitter on November 8, involving Rafal Zaorski, Pawel Swiss and Tom Andel, among others. Author: Team Comparic.pl Place and date of publication: Comparic,...
Credit Suisse. Bankruptcy or not? We predicted the Swiss bank’s share price declines with 88% accuracy!
Credit Suisse's stock price has been on the decline for many months. Confusion over the bank's financial condition is growing. There are further reports in the media about the potential insolvency of the institution, which is the second largest Swiss bank. Could its...
My Company | Our national good. The best Polish martechs
Intro: Martech, or marketing technology, is one of the most dynamic industries today. New opportunities are emerging virtually every month, and existing solutions are no longer effective. A careful analysis of the processes happening around the martech market may...
IEEE ’21 Conference: Learning Personal Human Biases and Representations for Subjective Tasks in Natural Language Processing
Place of publication: Conference: 2021 IEEE International Conference on Data Mining (ICDM)At: Auckland, New Zealand Title: Learning Personal Human Biases and Representations for Subjective Tasks in Natural Language Processing Authors: Jan Kocoń, Piotr Miłkowski,...
We talk about insurance, or how insurers are doing in catastrophic weather?
Progressive climate change is already visible with the naked eye. In Poland, weather anomalies such as droughts, tornadoes or cloudbursts appear more and more frequently. Especially the latter have become a scourge of the last several weeks: as a result of excessive...
Why is it better to examine the 8 emotions in a text instead of just analyzing the sentiment?
When sentiment analysis began to be used in marketing activities in the early 2000s, the marketing and advertising industry opened up a wide range of horizons. Knowing consumer sentiment allowed for better validation of actions and more precise targeting. Today, 20...
Emotions vs. shopping. What determines that one brand is better than another?
Shopping is a constant part of our lives. Every day, we come into contact with a huge number of more or less recognizable brands and companies. However, only some of them we choose more often and more willingly. Sometimes it happens completely automatically. Why does...
What don’t you know about emotional arousal that’s worth exploring to get customers?
The study of emotions contained in content is today eagerly used, among other things, to analyze and predict consumer behavior. No wonder. Reading the motivation of internet users helps to better define the target group of a given product or service and then...
Sentiment versus emotion – differences in interpretation
Emotionality is an extremely important, yet often underestimated part of the human being today. Emotions are a direct heritage of our distant ancestors - they were created to inform us about important events, to protect us from danger, to help us make decisions, to...
Consumer emotion is tailor-made marketing
Getting to know consumer habits and understanding customer motivations is a good way to increase sales and grow your business. These goals can be achieved by analyzing emotions in the publications of Internet users, especially those related to your own brand. In this...
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