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Sentiment analysis in online reviews. Why does it matter for business?
Analyzing sentiment in the comments and opinions that swarm social media helps uncover what is essential for marketing departments and beyond. It helps track business performance based on customer and product satisfaction information and manage brand reputation...
Emotions. How to tame them to make better choices in life?
Emotions are everywhere in our lives. They are a natural part of being human, and they can have a profound impact on our thoughts, feelings, and behaviors. While emotions can be helpful, they can also be disruptive. In this article, we will explore the importance of...
My Company | Our national good. The best Polish martechs
Intro: Martech, or marketing technology, is one of the most dynamic industries today. New opportunities are emerging virtually every month, and existing solutions are no longer effective. A careful analysis of the processes happening around the martech market may...
How to improve customer service? Necessary promotional tools useful in postcovid reality
Customer service is not only about everyday relationships and contacts with the recipient of our products and services. It is also about constantly analyzing their needs, desires and finding ways to satisfy them. Due to the emergence of the COVID-19 pandemic, a large...
Emotional intelligence. Can it be used in the workplace?
Emotional intelligence, sometimes referred to as EQ (from emotional quotient), refers to a person's ability to recognize, understand, manage and reason about the environment through emotions. It is a critical skill when it comes to interpersonal communication. It is a...
IEEE ’21 Conference: Learning Personal Human Biases and Representations for Subjective Tasks in Natural Language Processing
Place of publication: Conference: 2021 IEEE International Conference on Data Mining (ICDM)At: Auckland, New Zealand Title: Learning Personal Human Biases and Representations for Subjective Tasks in Natural Language Processing Authors: Jan Kocoń, Piotr Miłkowski,...
We talk about insurance, or how insurers are doing in catastrophic weather?
Progressive climate change is already visible with the naked eye. In Poland, weather anomalies such as droughts, tornadoes or cloudbursts appear more and more frequently. Especially the latter have become a scourge of the last several weeks: as a result of excessive...
Why is it better to examine emotions in a text instead of sentiment?
When sentiment analysis began to be used for marketing activities in the early 2000s, it opened up vast opportunities for the marketing and advertising industries. Understanding consumer sentiment allowed for better validation of actions and more precise targeting of...
Emotions vs. shopping. What determines that one brand is better than another?
Shopping is a constant part of our lives. Every day, we come into contact with a huge number of more or less recognizable brands and companies. However, only some of them we choose more often and more willingly. Sometimes it happens completely automatically. Why does...
What don’t you know about emotional arousal that’s worth exploring to get customers?
The study of emotions contained in content is today eagerly used, among other things, to analyze and predict consumer behavior. No wonder. Reading the motivation of internet users helps to better define the target group of a given product or service and then...
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