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#stayhome – emotions in times of COVID-19 (on polish content)
During the second and third week of March, most of us, if possible, work from home or do "coronaffairs". The Internet immediately gave birth to appropriate actions and hashtags, above all #stay home. We analyze the emotions expressed on this occasion and the topics...
Spring in Sentimenti. English, plug-in and usability
The spring at Sentimenti promises to be an interesting one. When, in 2019, Sentimenti stopped being an NCBiR project and started as an independent business venture, we knew there were many challenges ahead. We created emotion analysis tools with very high accuracy,...
Sentimenti. Good research provides good tools to analyse emotions
Sentimenti = Emotions. We've previously discussed how to accurately analyze emotions with automated tools. Today, we’ll explain how we gathered the data that led to the creation of Sentimenti tools. This article is a guide to conducting effective research on the...
Is popularity a matter of emotion? Example of the series “Captive”
Is popularity a matter of emotion? Everything points to it. We can measure the power of a message primarily by what emotions it evokes. Captive has made an impression on Polish viewers comparable to the adoration for Isaura's Slave. We checked how the emotions...
Plus Bank – crisis analysis
We show how the analysis of emotions is intensified by a discussion or crisis. We analyze the references to Plus Bank. In July 2019, we wrote the investigation about the extortion, financial problems and dismissal of key employees. However, highly emotional...
10th GWC: Propagation of emotions, arousal and polarity in WordNet using Heterogeneous Structured Synset Embeddings
Place of publication: Proceedings of the 10th Global Wordnet Conference Title: Propagation of emotions, arousal and polarity in WordNet using Heterogeneous Structured Synset Embeddings Authors: Jan Kocoń, Arkadiusz Janz Abstract: In this paper we present a novel...
Emotional ad positioning and emotional ads
Emotywne pozycjonowanie reklam, czyli targetowanie reklam wg emocji od niedawna nabrało nowego wymiaru. Okazało się, że komunikat można oprzeć nie tylko o kontekst, analizę ruchu na stronie, badania demograficzne, płeć i wiek ankietowanych, ale po dane sięgnąć też...
Emotions in words: using Sentimenti in the advertising and marketing sector
Emotions and marketing? Communication with clients and contractors, searching for new customers and markets for goods or services, public relations policy, social media activities, advertising and generally building the company's image - these issues require business...
How do fashion brands interact with customers? Clothing on Facebook
Fashion brands are very popular on social media. When we analyzed the Facebook communication of banks, we didn't think the topic would be so successful - it's our most-read post. We hope that hints and tips for improving social media communication can be drawn from it...
GWC2019 conference: Propagation of emotions, arousal and polarity in WordNet using Heterogeneous Structured Synset Embeddings
Place of publication: Global WordNet Conference 2019 Title: GWC2019 presentation: Propagation of emotions, arousal and polarity in WordNet using Heterogeneous Structured Synset Embeddings Authors: Jan Kocoń, Arkadiusz Janz, Piotr Miłkowski, Monika...
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